Why Aurora Mobile Stock Soared Today

Shares of Aurora Mobile (NASDAQ: JG) surged on Friday after the mobile software developer announced a partnership with rapidly expanding TikTok rival Kuaishou Technology. By the close of trading, Aurora Mobile's stock price was up 25% after rising as much as 176% earlier in the day.  

Aurora Mobile will work with Kuaishou to boost its advertising monetization efficiency. Essentially, Aurora Mobile will use its artificial intelligence (AI) and machine learning technology to help marketers better target their ads on Kuaishou's platform, thereby increasing their sales conversion rates while also lowering their costs.

Investors cheered Aurora Mobile's partnership with Kuaishou. Image source: Getty Images.

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Source Fool.com