Why Bed Bath & Beyond Rose 6.9% Today

Shares of Bed Bath & Beyond (NASDAQ: BBBY) rose 7% on Wednesday as the market continued to look favorably on the changes the home goods retailer is making to its business.

Yesterday, there was another shake-up in its headquarters personnel, this time in the marketing department with the appointment of two new senior vice presidents -- one coming over from Target, the other from Macy's.

Bed Bath & Beyond also appointed three new creative agencies to help with marketing and communication.

Continue reading

Source Fool.com