Shares of Beyond Meat (NASDAQ: BYND) were taking a dive as the plant-based meat company posted another round of dismal results in its latest earnings report.

The news comes as the protein industry in general is struggling.  Tyson Foods also issued disappointing numbers; showing that Beyond Meat and the rest of the industry are failing to convert people away from animal-based meat.

According to data from S&P Global Market Intelligence, the stock was down 17.3% as of Thursday's close.

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Source Fool.com