Why Beyond Meat Stock Just Popped 10.4%

Beyond Meat (NASDAQ: BYND) stock is enjoying a nice pop this morning -- and you can thank Snoop Dogg for that.

This morning, restaurant chain Dunkin' (NASDAQ: DNKN) announced a national TV advertising campaign featuring the rap star promoting the chain's new Beyond Sausage Sandwich, which uses Beyond Meat's plant-based protein. The company also said it will be giving out free samples of the new menu item on Jan. 24 and 25.  

The announcement isn't doing much to move Dunkin Brand's stock -- it was up a small fraction of a percent -- but as of 11:25 a.m. EST, Beyond Meat shares had risen 10.4%.

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Source Fool.com