Why Beyond Meat Stock Popped 12.5% Today

Something strange just happened.

On Tuesday, Impossible Foods, Beyond Meat's (NASDAQ: BYND) arch-rival in plant-based "meat," announced that it's expanding its offering of fake meats to include plant-based pork products, including sausage -- a category that up until now Beyond Meat has dominated. Yet Beyond Meat stock began rising as soon as the market opened, and it continued rising all day long.  

Why?

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Source Fool.com