Why BigCommerce Stock Is Soaring Today

Shares of BigCommerce (NASDAQ: BIGC) surged on Wednesday, with the e-commerce software-as-a-service stock apparently still benefiting from recent Facebook-related news. On Tuesday, BigCommerce unveiled an Instagram integration, allowing users of the social media app to buy products directly. The stock soared following that announcement, and it was up another 26% by 11:25 a.m. EDT Wednesday.

Merchants using BigCommerce's platform will now be able to use "checkout on Instagram," which allows them to sell products directly through the Instagram app. This eliminates the need for the potential buyer to click through to a website to complete the order.

Image source: BigCommerce.

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Source Fool.com