Shares of Booking Holdings (NASDAQ: BKNG) fell 12.7% in January, according to data provided by S&P Global Market Intelligence, as the outlook for travel and tourism remains mixed at best.

Although analysts have become more bullish about its prospects, unless there are widespread vaccinations for COVID-19 administered, the likelihood of consumers getting back to their normal routines -- including going on vacations and booking travel reservations -- is limited.

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Source Fool.com