A generation or two ago, common slang for money was "bread." But the financial services company that uses that word in its name, Bread Financial Holdings (NYSE: BFH), was hardly in the money this week: According to data compiled by S&P Global Market Intelligence, the stock fell more than 10%.

During the week, Bread Financial was socked with two recommendation downgrades by analysts from influential companies.

The first was Bank of America's Mihir Bhatia, who knocked his recommendation down one peg to neutral from the previous buy. He also aggressively cut his price target by $8 per share to $36.

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Source Fool.com