Why Castle Brands Inc Stock Jumped Thursday
Shares of beverage company Castle Brands (NYSEMKT: ROX) jumped as much as 11.2% on Thursday following the announcement of a new national television advertising campaign for Gosling's Rum. The stock is up 10.4% at the time of this writing.
Castle Brands said it launched a TV ad campaign that "can be seen on NBCSN during telecasts of Premier League Soccer games and programming, National Hockey League games and programming, and Skiing and Snowboarding competitions, among other sports oriented and targeted telecasts."
The announcement also noted that Gosling's Rum will be the "marquee sponsor" of Premier League Soccer during the December 2017 Manchester Derby.
Source: Fool.com