Why Chipotle Stock Surged 94% Last Year
Shares of Chipotle Mexican Grill (NYSE: CMG) were booming in 2019, and much of the credit goes to CEO Brian Niccol. After stepping into the leadership role in 2018, Niccol has led a rebound in Chipotle's sales and profits following its earlier E. coli crisis. He has focused on digital sales, improving the company's marketing, and introducing more limited-time offers, among other moves. As a result, the restaurant stock was up 94% in 2019, according to data from S&P Global Market Intelligence, reaching all-time highs.
As you can see from the chart below, the stock's gains came mostly during the first half of the year as its quarterly earnings reports showed momentum and its recovery building.
Source Fool.com