Shares of Coca-Cola (NYSE: KO) dipped 5% in the first half of 2023 according to data provided by S&P Global Market Intelligence. The company is facing a more challenging operating environment as inflation continues to squeeze customers.

Coca-Cola is a top consumer goods company and the largest beverage company in the world, with $45.5 billion in trailing-12-month revenue. It took quick action at the beginning of the pandemic when sales plunged, overhauling its operational structure and slashing its brand collection to focus on top performers. It's been in an excellent place since then, with increasing sales and steady profits.

However, there are two things working against it right now. One is the overall macroeconomy. It has successfully raised prices to combat inflation, but can't continue doing that forever. inflation is still ongoing, hiked rates haven't defeated it, and the retail climate remains sluggish. That's a recipe for pressure at Coca-Cola.

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Source Fool.com