Why Criteo Stock Is Rising Today

Shares of advertising-technology company Criteo (NASDAQ: CRTO) are rising today, possibly because of a Susquehanna analyst. Shyam Patil met with management and said the company may be reimagining itself -- and a reimagining would be good, considering the stock is down around 50% over the past five years. As of 11:30 a.m. EST, Criteo stock was up 7%.

According to The Fly, Patil met with Criteo's management and talked about the company's Commerce Media Platform. Essentially, Criteo's technology helps brands advertise their products more natively inside of e-commerce platforms. Retail platforms gain ad revenue, while the brands get better results and insight into their customers. Big retailers like Walmart, Best Buy, and Target already use Criteo's tech. 

Image source: Getty Images.

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Source Fool.com