Why Did Disney World Just Stop Selling Most of Its Annual Passes?

Theme park enthusiasts cheered when Walt Disney's (NYSE: DIS) flagship Florida resort resumed sales of its annual passes in early September. That window was mostly closed over the weekend without any advance warning.

Disney World has temporarily stopped selling three of the four annual passes that it began selling two months ago. Only the cheapest option -- the $399 Pixie Dust Pass for Florida residents that is only good on weekdays during non-peak and non-holiday periods -- is currently available. Holders of the three discontinued passes will be able to keep renewing them.

It's an odd move at first glance. Why would Disney only keep its cheapest annual pass around? Why would the House of Mouse want to keep higher-paying regulars away? It's a move that won't make Disney very popular in social media circles, but there's a financial method to the madness. 

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Source Fool.com