Why Did Microsoft’s Retail Stores Die as Apple Stores Thrived?

Microsoft (NASDAQ: MSFT) recently announced that it will permanently close all of its brick-and-mortar Microsoft Stores worldwide. It will also convert its four stores in New York City, London, Sydney, and Redmond, Washington into "Experience Centers" that showcase its products instead of selling them.

The closures were reportedly planned last year, according to The Verge, but significantly accelerated by the COVID-19 pandemic. The company already shuttered all its "Specialty Store" mall kiosks last year. In a press release, Microsoft VP David Porter noted that the tech giant's "product portfolio has evolved to largely digital offerings, and our talented team has proven success serving customers beyond any physical location."

Image source: Microsoft.

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Source Fool.com