Why Did Starbucks Shut Down Its Online Store?

Why Did Starbucks Shut Down Its Online Store?

While you can buy Starbucks (NASDAQ: SBUX) products seemingly everywhere in the physical world, there's one important place in the digital realm no longer selling them -- the company's own online store.

The chain closed the retail portion of Starbucks.com on Oct. 1 after letting customers know the closure was coming in mid-August. It was an abrupt end to not just an opportunity to buy Starbucks items online; it also ended the company's subscription program.

Starbucks won't be selling anything on its website anymore. Not even mugs like these. Image source: Starbucks.

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Source: Fool.com