Why DraftKings Stock Jumped 5.1% Today

Shares of DraftKings (NASDAQ: DKNG) have jumped as much as 5.1% in trading on Tuesday after announcing a big partnership in non-fungible tokens. Shares are hitting their highs of the day as I'm writing this at 3 p.m. EDT today, and have been climbing all day. 

This morning, it was announced that former Yankee Derek Jeter would place an NFT on DraftKings Marketplace, the company's NFT marketplace. This follows digital collectibles from Tom Brady, Wayne Gretzky, Simone Biles, and a total of 40 athletes.

Image source: Getty Images.

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Source Fool.com