Why Dutch Bros. Gained 15% in March

Shares of innovative coffee shop chain Dutch Bros. (NYSE: BROS) jumped 15% in March, according to data provided by S&P Global Market Intelligence. The company, which entered the markets with an initial public offering (IPO) in September, impressed investors with a strong expansion plan for the near future.

Dutch Bros. has a unique culture that it builds on to develop customer loyalty. This includes its branding as a fun place to hang out, with friendly service and a party-like atmosphere. Stores have music playing and typically feature an outdoor seating area.

Image source: Dutch Bros.

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Source Fool.com