Will 2024 be the year Dutch Bros (NYSE: BROS) stock finally takes off? The drive-thru coffee chain went public in 2021, jumped 108% within about a month, and promptly plunged. It's now nearly 60% off its highs.

There has been a mix of factors leading to the poor stock performance, and there are plenty of reasons to envision it becoming a star stock. Here's why things could turn around in 2024.

has changed the way people consume their morning coffee, making it an all-day event and a reason to gather. The company is undergoing its own transformation right now, but it has paved the way for other chains to leverage the trend and create a differentiated coffee shop culture. That's the theory behind Dutch Bros.

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Source Fool.com