Why Employee Reviews Are Critical to Your Brand Management Efforts

This article originally appeared on InHerSight.com, a website where women rate the female friendliness of their employers and get matched to companies that fit their needs.

The practice of collecting, analyzing, addressing, and learning from employee reviews is critical to your brand management strategy. Potential employees, customers, business partners, and investors will use employee reviews to form an opinion of your business and decide whether to work with you.

"Employee reviews play a critical role in a company's employer brand perception and ability to attract quality talent," Kaitlyn Holbein, founder and principal consultant at recruitment marketing and employer branding firm The Employer Brand Shop, says. "While your careers site and social media profiles can provide some information, candidates really want to hear about your culture and employee experience directly from people like them—from your current and past employees. Anonymous review sites are an ideal place for candidates to really understand your employee experience from a perspective they can trust."

Source Fool.com