Ford (NYSE: F) stock is sinking today, and ironically it may be all about its early electric vehicle (EV) success. Ford shares were trading near the lows of the day, down 6.1% as of 1:21 p.m. ET. 

Ford is ending the week on a down note, even though the company announced some big news this week. Its F-150 Lightning EV was awarded the prestigious MotorTrend Truck of the Year award for 2023 earlier in the week. But another price increase announced today risks pricing some customers out of the market. 

Image source: Ford.

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Source Fool.com