Ford Motor Company (NYSE: F) shares jumped nearly 5% to start out the week after the company reported second-quarter earnings less than one week ago. Today's bounce didn't come from the earnings directly, but did follow an announcement on a topic that was touched upon last week. As of 2:45 p.m. ET, Ford stock had pared some of that gain, but remained 4.4% above Friday's closing price.
Ford said today that it would be offering a new version of its highly popular Maverick pickup truck. The announcement follows discussion last week on how the company will improve profitability as it seeks to invest heavily in its electric vehicle lineup. The new package being offered with the Maverick is one way the company plans to do that.
The Maverick is Ford's entry-level pickup truck with a starting price of around just $21,000. Today the company announced it will be offering an off-road package for the hybrid vehicle. The Tremor package will cost about $3,000 and can be ordered beginning this fall, reports CNBC.
Source Fool.com