Genius Sports (NYSE: GENI) investors had a great start to the trading day on Thursday. Shares of the sports betting specialist were up 11% by 11 a.m. ET, compared to a 1.3% drop in the S 500. That boost added to an excellent year so far for the stock, which is up 80% in 2023, while the wider market has risen 14%.

Thursday's rally was sparked by positive news around Genius Sports' partnership with the National Football League.

Before the market opened, the company announced that it had reached a deal to extend its exclusive partnership with the NFL for an additional five seasons. Genius Sports will remain the only sports betting platform to distribute the NFL's official live game data, which allows for targeted betting across many aspects of any game matchup. The deal also gives the company rights to use NFL data and logos in its advertising services.

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Source Fool.com