Why Google's U.S. Ad Revenue Will Decline but Facebook’s Will Grow in 2020

The COVID-19 pandemic has brought about some interesting business bifurcations in the economy. For illustration, look no further than the recent 2020 ad revenue projections from research firm eMarketer. As reported in The Wall Street Journal, eMarketer now expects Alphabet's (NASDAQ: GOOG) (NASDAQ: GOOGL) Google to post an annual advertising revenue decline of about 5% this year. That will mark the first annual decline ever for the search giant, which still managed to grow ad revenue about 8% even during the financial crisis of 2008-2009.

On the other hand, it appears as if ad revenue for Facebook (NASDAQ: FB) is projected to grow 5%, despite the overall U.S. advertising market set to decline by about 7%. Within the total ad industry, digital advertising is expected to take market share, growing 2% overall, while TV ad spend is set to drop 15% and print ads 25%.

So what is going on here between Google and Facebook? And what does it mean for your investment dollars when deciding between these two companies?

Source Fool.com