Why HBO Max Isn't on Roku or Fire TV Yet

AT&T (NYSE: T) launched HBO Max last week with a couple big missing pieces: You can't watch it on Roku (NASDAQ: ROKU) devices or Amazon's (NASDAQ: AMZN) Fire TV products. Considering the two combine to account for about 70% of installed connected-TV streaming devices in the United States (and growing), that's a pretty big hole in the service's launch.

CEO of AT&T's Otter Media division, Tony Goncalves, explained the dispute between HBO Max and Roku and Amazon in an interview with The Verge. Goncalves and HBO want similar deals to the agreements the company has in place with Apple (NASDAQ: AAPL) and Alphabet's Google. He also pointed to Amazon's and Roku's arrangements with Netflix (NASDAQ: NFLX) and Disney (NYSE: DIS) as examples of deals the platforms have made with big streaming services in the past.

Image source: AT&T.

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Source Fool.com