Why Hawaiian Airlines Isn't Worried About Competition

Why Hawaiian Airlines Isn't Worried About Competition

Shares of Hawaiian Holdings (NASDAQ: HA) have plunged this year due to worries about new competition from United Continental (NYSE: UAL) and Southwest Airlines (NYSE: LUV). United plans to significantly increase its flight schedule to Hawaii next month, while Southwest hopes to enter the West Coast-Hawaii market in late 2018 or 2019.

However, capacity fluctuations aren't all moving in the same direction. Furthermore, Hawaiian Airlines is making savvy moves to insulate itself from the impact of greater competition.

Hawaiian Airlines is well positioned in the West Coast-Hawaii market. Image source: Hawaiian Airlines.

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Source: Fool.com