When it comes to McDonald's (NYSE: MCD) these days, the old "I'm lovin' it" jingle comes to mind. The stock is hitting new all-time highs this summer, and the shares are trouncing the market by rising 32% so far in 2017. The more impressive nugget is that the shares have now moved higher for 10 consecutive months, soaring 44% during that inspiring winning streak.

This isn't the same company that was mired in a nearly two-year run of negative stateside comps until All-Day Breakfast came to save the day in late 2015. That event may have been the initial catalyst for the chain turning sales at the unit level around, but there's so much more to the McDonald's success story than toasting up an Egg McMuffin at 3 in the afternoon.

Image source: McDonald's.

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Source: Fool.com