If you're planning to choose a new brokerage firm in the new year, Vanguard should certainly be a contender. The firm embodies many of the values that make long-term investing success possible. This paradigm comes out through a majority of their investment offerings and even in how the firm is structured.
Let's look at the reasons why I believe Vanguard is a top choice for long-term investors.
While most investment firms are publicly traded companies with large swaths of unknown shareholders, Vanguard prides itself on being owned by its investors via its proprietary funds. While publicly traded companies have to cater to the needs of outside shareholders, Vanguard faces no such conflict of interest and instead exists for the benefit of people who invest money with them.
Source Fool.com