Why I'll Never Own Under Armour Stock

One of the most important skills a successful investor can possess is the ability to say no to potential investment opportunities that do not fit certain required criteria. This saves valuable time and allows you to quickly move on to the next idea.

While it's hard for anyone to say that they'll never do something, owning Under Armour (NYSE: UA) (NYSE: UAA) stock comes close for me. Since reaching an all-time high in September 2015, the athletic apparel maker has lost nearly 80% of its value, and it continues to face some serious challenges.

Let's dive into why I'll pass on Under Armour.

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Source Fool.com