Why I'm Even More Excited to Own Veeva Systems Stock

Publicly traded corporations use one thing as their guiding principle: Maximizing shareholder returns. At least, that's the narrative we hear in school and in the media. But what if aiming to "maximize shareholder value" actually stands in the way of...err...maximizing shareholder value?

It's a dubious paradox for veteran and beginning investors alike. What if focusing on something larger -- the existential mission of a company, and wider -- all stakeholders -- is a more sustainable, regenerative, and (yes) profitable approach?

I think it is.

Source Fool.com