Why I'm Not Buying Under Armour Stock

Shares of exercise apparel company Under Armour (NYSE: UAA)(NYSE: UA) are currently sitting 60% below their all-time high reached in 2015. The stock has dramatically underperformed the market during this time, and the business struggled in 2020 with the pandemic too. But now with vaccinations increasing, could it finally be ready to turn the corner and create value for its shareholders?

As we'll see, I don't believe Under Armour is positioning itself for success. This is because it doesn't appear to be playing to its strengths in an important emerging secular trend.

Image source: Getty Images.

Continue reading


Source Fool.com