Why Investors Are Underestimating Nike's Digital Transformation

Nike (NYSE: NKE) shares have posted strong returns this year, and some investors may wonder whether it's time to take profits. The footwear giant already has earned its blue-chip status through consistent performance. However, Nike may be about to give its earnings growth a significant boost by forging a closer relationship with its customers.

Well before COVID-19, Nike was building digital tools to connect with the people who wear its shoes and athletic gear. In 2009 , Nike launched the Training Club app, which evolved into the company's portable workout solution.

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Source Fool.com