Why Is Baozun Inc (ADR) Trading Lower Wednesday?

E-commerce solutions company Baozun (NASDAQ: BZUN) saw its American depositary shares (ADS) fall as much as 15.9% on Wednesday. The stock is down 15.4% at the time of this writing.

While Baozun slightly beat consensus analyst estimates for revenue and non-GAAP EPS, Baozun's outperformance wasn't enough to impress investors. The stock may be lower as investors' expectations for the stock have climbed higher recently. Even after today's pullback in the stock price, shares are up 39% in the past six months.

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Source: Fool.com