Why Is Everyone Talking About Affirm Stock?

The spotlight has brightened on buy now, pay later, an increasingly popular consumer financing structure that allows e-commerce customers to buy things and pay for them over a number of fixed payments.

Affirm Holdings (NASDAQ: AFRM) is a big player in the buy now, pay later industry. The stock has risen more than 50% over the past month; here are three reasons investors are jumping on board with Affirm stock.

Credit cards have been the "go-to" option for consumer borrowing since their invention in the 1950s. It's estimated that 61% of American consumers have at least one credit card, and the typical consumer has four of them.

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Source Fool.com