Why Is Everyone Talking About Roblox?

It's only been a publicly-traded company since March, but Roblox (NYSE: RBLX) has managed to cause quite a stir in those nine short months. Shrugging off the usual blues that follow a market debut, shares of the company are up a healthy 150% from their initial offering price. The market seems just as stoked now about Roblox's potential as it did early this year.

Perhaps it should. The Roblox gaming platform is now 15 years old, proving it has the lasting power that few games in the industry can attain.

That's got everything to do with how the company approaches gameplay. It's also the reason investors -- even investors that typically prefer to steer clear of newcomers -- may want to put Roblox on their watchlist of potential purchases. The only thing worth waiting for now is a decent pullback.

Source Fool.com