Why Is Goldman Sachs Investing in Marcus?

Celebrating its 150th anniversary this year, Goldman Sachs (NYSE: GS) is the oldest investment bank still operating under its own name. The company has weathered several crises and is still the top dealmaker and underwriter in the U.S. But despite a name with clout and billions of dollars in investments, the firm's operations have suffered with new regulatory legislation, and its share price has been volatile over the past decade.

One of the ways execs have attempted to revive business was the introduction of a consumer banking division it called Marcus, named for company founder Marcus Goldman. Three years into its launch, Marcus has seen mixed results, and it's not clear whether that will improve over time.

Image source: Getty images.

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Source Fool.com