Why Is No One Talking About Vipshop Stock?

Many discussions about Chinese e-commerce stocks seem to focus on three names: Alibaba (NYSE: BABA), JD.com (NASDAQ: JD), and Pinduoduo (NASDAQ: PDD). That isn't surprising since they're the three largest players: Alibaba controlled 56% of the market last year, according to eMarketer, followed by JD's 17% share and Pinduoduo's 7% share.

However, fewer investors likely follow Vipshop (NYSE: VIPS), the flash sale platform that ranks a distant sixth with a 1% market share. Yet this oft-overlooked stock rallied a whopping 180% over the past 12 months, as shares of Alibaba and JD rose roughly 50% and 100%, respectively.

Let's see why Vipshop is often overlooked, why it outperformed its larger peers, and whether or not it's still worth buying after its massive gains.

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Source Fool.com