Why Is Selling a Stock So Much Harder Than Buying One?

Warren Buffett has explained that anyone with an average level of intelligence can be a successful investor if they have the temperament for it. He is, of course, alluding to the fact that emotions are likely to be a much bigger part of the investment equation than anything else. Which is why I find selling a stock so hard -- and why you might too. But it's not actually a bad thing.

There's two ways to look at selling a stock. One is that you have a dog on your hands, and by selling you will lose money. The other is that you have a winner and you could make money, but you might miss out on more gains. Either way, the fear is that you will lose in some way by selling a stock. I have to be humble here -- these are natural human emotions, because humans really hate losing.

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Source Fool.com