Why It's Time for Apple to Acquire GoPro

The consumer hardware market has proven to be a difficult one for once-revered start-ups. Fitbit struggled to the point where it was finally bought out by Alphabet subsidiary Google, which is making its own play into hardware.

GoPro (NASDAQ: GPRO) has also struggled since shortly after it went public, making product strategy and launch missteps and reporting losses that have forced the company into a precarious financial position. There's excitement over new products like the HERO8 Black and Max 360 camera for this holiday season, but GoPro is still a long way from generating a consistent profit. Before it meets a disastrous end, it's time to find a buyer -- and there's one company that makes all the sense in the world: Apple (NASDAQ: AAPL).

Image source: GoPro.

Source Fool.com