Why L Brands Fell 13% in October

Shares of L Brands (NYSE: LB) fell 13% in the month of October, according to data from S&P Global Market Intelligence. The owner of Victoria's Secret and Bath & Body Works has struggled mightily in the past few years. The core Victoria's Secret brand has suffered from a decline in mall retail traffic, as well as new, body-positive competitors from both start-ups and private labels of large general retailers.

While L Brands didn't report results in October, the company was still victim to a big downgrade from a leading Wall Street firm as a result of sectorwide pressures.

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Source Fool.com