Why L Brands, Inc. Lost 14% in July

Challenges continued for L Brands, Inc. (NYSE: LB) in July as the Victoria's Secret parent posted another month of declining sales. According to data from S&P Global Market Intelligence, the stock fell 14% in July.

Looking at the chart below, we can see essentially all of those losses came at the beginning of the month as the company reported June sales:

Source: Fool.com