Why McDonald's Corp. Shareholders Have Nothing to Worry About

McDonald's (NYSE: MCD) has been an up-and-down proposition for shareholders for the past few years.

The company was surpassed for a time by fast-casual restaurants that offered higher-end food, at reasonable (but not cheap) prices. McDonald's also hurt franchise-owner margins through its Dollar Menu and other discount plans.

For a long time, the chain seemed to not know how to react. It responded to the fast-casual craze by offering healthier foods its core patrons didn't want. It also cut back on discounts. But it generally lacked a cohesive, long-term turnaround strategy. Even successful plans such as all-day breakfast proved to only be partial solutions, and efforts to sell more coffee and beverages have not yet made a major difference.

Source: Fool.com