Why McDonald's New PLT Sandwich Isn't the Huge Win for Beyond Meat It Seems
It's a small start, but the announcement by McDonald's (NYSE: MCD) that it will be testing Beyond Meat (NASDAQ: BYND) burgers at 28 restaurants in the Province of Ontario obviously seems like a big deal for the plant-based protein producer.
If the three-month trial goes well, it's quite likely McDonald's will roll it out to the rest of its 1,400 restaurants in Canada, and there's a good chance that could serve as a gateway to seeing it introduced to the 14,000 restaurants in the U.S. That's a lot of burgers Beyond Meat would be selling.
But this may be a case of Beyond Meat getting ahead of itself. There's good reason to think this deal with the fast-food giant won't be as expansive as it looks.
Source Fool.com
