Why Meta Platforms Stock Rallied Today

Shares of Facebook parent Meta Platforms (NASDAQ: FB) rose 3.6% on Monday, after media investment company GroupM released an intriguing growth forecast for the digital advertising market. 

Global ad spend excluding political ads will surge 22.5% in 2021 to a staggering $766 billion, according to Brian Wieser, GroupM's global president of business intelligence. That's up from his prior estimate of 19.2%.

Looking further ahead, Wieser sees the industry growing 9.7% in 2022. And by 2025, GroupM projects that the global ad market will expand to a cool $1 trillion. 

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Source Fool.com