Microsoft (NASDAQ: MSFT) held a much-anticipated artificial intelligence event yesterday in which it unveiled an updated version of its Bing search tool and its Edge web browser that add advanced elements of OpenAI's popular ChatGPT language model to the services.

The move takes direct aim at Alphabet's Google and its dominance in the online search industry, which sparked an interest in Microsoft's stock today

The tech giant's share price was up by as much as 3.4% this morning and had gained 1.1% as of 10:36 a.m. ET.

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Source Fool.com