Why More and More TV Makers Are Adopting Roku TV

Roku's (NASDAQ: ROKU) smart TV platform, Roku TV, has been a standout success. In the five years since launching the platform in the U.S., Roku has grabbed a considerable share of the smart TV market: 1 in 3 smart TVs sold in the United States last year was a Roku TV. And the company's managed to translate its success in the U.S. to other markets. Management announced 1 in 4 smart TVs sold in Canada in 2019 was a Roku TV.

Earlier this year, Roku announced 15 brands will produce and sell Roku TVs all over the world, including its first Brazilian partner. The expansion of the Roku TV program is a key driver for the streaming specialist's continued user and engagement growth. So, it's important to understand what's driving more and more manufacturers to opt into using a third-party operating system on their hardware.

A Roku TV model from TCL. Image source: Roku.

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Source Fool.com