Why Netflix Probably Won't Raise Prices in 2020
It's been a little more than a year since Netflix (NASDAQ: NFLX) announced its plans to increase its subscription rates by as much as 18%. Jacking up the monthly rate of its most popular streaming plan from $10.99 to $12.99 may not seem like much for folks averaging triple digits on their cable or satellite television bills, but it still turned heads.
Netflix has boosted its rates four times since 2014, a whopping 62% increase over that time. Last year's move was the largest on a percentage basis. And given the rapidly evolving competitive climate since then, it may be a long time before Netflix has the pricing flexibility to push out another price pop.
The cast of Netflix's Spanish-language Las Chicas del Cable. Image source: Netflix.
Source Fool.com