Shares of Netflix (NASDAQ: NFLX) rose 5.5% on Thursday, following news that the streaming leader's brand got a big boost during the coronavirus pandemic, as well as rumors it was considering price increases.
A recent study by the branding agency MBLM showed Netflix received the second-highest increase in usage during the COVID-19 crisis, behind only video conferencing specialist Zoom Video Communications.
MBLM surveyed 3,000 U.S. consumers regarding their experiences with 100 brands across 10 industries. "Brands drive business, and they in turn are the fuel of our economy," MBLM managing partner Mario Natarelli said in a press release. "As we look to recovery, we wanted to reveal which brands consumers are bonding with now and why."
Source Fool.com