On the back of a media report that featured some rather encouraging news about its subscriber count, (NASDAQ: NFLX) was a popular stock on Hump Day. The video streamer's share price improved by 3.5% as a result, a figure more than sufficient to top the S 500 index's 1.1% rise.

On Wednesday morning, Bloomberg published an article highlighting a recent analysis of Netflix's operations by researcher Antenna. 

According to Antenna's estimates, roughly 2.6 million people across the U.S. signed up for Netflix accounts in July. That was the highest number among all video streaming services for that period. Of this figure, around 23% consisted of sign-ups for the company's ad-supported subscription plan, a budget option meant to broaden the user base.

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Source Fool.com