Why Nielsen Stock Slumped on Monday

Shares of Nielsen Holdings (NYSE: NLSN) were sharply lower on Monday, tumbling as much as 16.4%. As of 2:36 p.m. ET, the stock was still down 7.4%.

The catalyst that sent the television ratings and data analytics platform lower was its decision to reject a buyout offer from a syndicate of well-heeled suitors.

Reports emerged last week that a consortium of private-equity companies had offered to buy Nielsen for roughly $15 billion including debt, according to a report in The Wall Street Journal. In a press release on Sunday, Nielsen rejected the proposal on the grounds the offer "significantly undervalues the company and does not adequately compensate shareholders for Nielsen's growth prospects."

Source Fool.com