Electric semitruck maker Nikola (NASDAQ: NKLA) has been announcing more and more potential new customers recently, but one it highlighted on Friday is surely the one with the  highest profile. The promotion with Anheuser-Busch Inbev leading into Super Bowl weekend has Nikola shares popping today. After jumping more than 7% earlier Monday, Nikola stock remained up 2.6% as of 3:53 p.m. ET.

Since the beginning of this year, Nikola has announced purchase agreements with several trucking and logistics companies for the potential sale of up to a total of 250 of its zero-emissions trucks -- both its battery electric vehicles (BEVs) and its hydrogen fuel cell electric vehicles (FCEVs). This month, the company separately began a three-month pilot program with Anheuser-Busch (AB) highlighted by a delivery of AB's new zero-carb Bud Light Next beer using Nikola's zero-emission Tre FCEV.

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Source Fool.com